With many recruiters using social media to headhunt candidates, it’s important to make sure that your social profiles are professional and engaging. Here are 6 reasons why social media is important when you are looking for a new job and how you can turn them in useful ways to land a job.
1: Recruiters have been using social media for finding new candidates
Recruiters and hiring managers often look beyond the resume you send them. Social media has become a useful way for recruiters to find out more about candidates and spot great talent. LinkedIn, in particular, is a popular tool for recruiters; however, don’t be surprised if they also look at your Facebook, Twitter and Instagram profiles as well to find out more about you. Any information in the public domain (including your personal blog) is accessible to anyone and can easily be viewed.
Recruiters also use social media for headhunting so it’s important to keep your social media profiles professional when you are looking for a new role to make sure you give a good first impression.
2: Social media helps you find new opportunities
Social media is not only useful for recruiters to headhunt candidates, it’s also a useful way for job seekers to find new opportunities and engage with recruiters. Companies often post their roles on their Facebook, Twitter and LinkedIn pages, with many opting to pay to advertise jobs on social media platforms as well.
Following companies and recruitment agencies is a great way to hear about new roles as soon as they become available. Social media also provides you with the opportunity to connect with recruitment professionals and let them know that you are interested in new opportunities.
3: Your social media profiles showcase your personality
Your social profiles say a lot about you. Social media isn’t just for sharing photos and engaging with friends and family; your social media profiles actually portray your personality and can present an idea of you to anyone viewing your information.
● Check your social media privacy settings and make sure you are aware of what information is visible publicly. If your information is accessible, pay attention to the information you post, in addition to what you like, share and comment on.
● Pay attention to the photos you share, particularly profile photos as these can often be accessible to everyone even when you have enabled privacy settings.
● Don’t be negative, avoid posting anything negative about your employer, your current role or your work colleagues.
● Maintain excellent spelling and grammar to keep your profiles professional. This is especially important regarding networks such as LinkedIn, as recruiters will often use the platform to headhunt relevant candidates.
4: You can demonstrate your skills and experience
You can post anything about yourself on your social profiles: demonstrating your skills and experience is a great way to get noticed. If you are an artist, post your artwork, if you are a writer, start a blog and share your articles.
There are various ways you can make your posts more interesting, here are some top tips for creating useful images to share on social media. You could even make a video CV demonstrating your skills or why not create an online resume that you can share across all your social networks.
Connecting with and following recruitment professionals is a good way to get your posts and information noticed. LinkedIn, in particular, is ideal for engaging with recruiters as the platform is specifically geared towards business networking. Networking via Facebook, Instagram or Twitter is also a good way to get your posts seen and share your experience.
Most companies have multiple social media channels and recruiters are often actively looking to engage with relevant candidates. Even if you are not currently looking for a new role, or there is nothing currently available that you are interested in, developing a rapport with recruiters will help to get you noticed and remembered should your ideal opportunity arise.
6: Keep up to date with the latest industry news
Keep up to date with the latest news in your industry by joining relevant Facebook and LinkedIn groups; with so many groups available there are likely to be a few that are relevant to your specific industry.
Participating in discussions will help you make new connections as well as keep up to date with the latest industry information and trends. Don’t be afraid to engage and ask questions as well as offer advice regarding your own skills and experience.