Lord Sugar & Co.

Yeah, the series 13 of the BBC Apprentice kicks off this Wednesday 4th October at 9 PM on BBC1, and my usual player ratings are ready to go. And oh, just in case you were wondering, yes, you should definitely ...

Alana Spencer is the Welsh chocolate & cake company owner who won the BBC Apprentice  2016, as well as the only candidate scoring a full 10/10 in my BBC Apprentice 2016: Meet the Candidates: The Shortliste...

Just a line to wish Happy Birthday to Lord Alan Sugar, 70 today. He is one of my main sources of inspiration in life, business and... language. Shut up you bloody idiot. © The Shortlisted - 2016...

Did you notice how much I do love Lord Sugar & co.? If you didn't, go immediately to read Why Lord Sugar's Best Business Lesson Has Nothing To Do With Money, and also read my interview with the BBC Apprenti...

When I call him on the phone, it sounds like he is buried in a cavern. There is a big echo coming from his mobile, which sounds really, really bad – but at least this helps me dissimulate my emotions and loo...

No half measures with Lord Sugar. You either love or hate him. I went from ignoring his existence to being crazy about him in literally one evening. I then read almost all his autobiography What You See is Wha...