How to use social media to get a job

Funny frogs toys working on a computer with Facebook

© The Shortlisted – 2019

With more and more recruiters using social media to headhunt candidates, it’s important to make sure that your social media profiles are professional and engaging.
Here is – in 6 quick bullet points – how you can use social media to find a new job.

1: Recruiters want you

Recruiters and hiring managers often look beyond the resume or CV you submit.
Social media has become a useful way for recruiters to find out more about candidates and spot great talent or, on the other hand, realise the candidate has a couple of skeletons in the closet.

LinkedIn, in particular, is a popular tool for recruiters; however, don’t be surprised if they also look at your Facebook, Twitter and Instagram to find out more about you.
Any information in the public domain, including your blog, is accessible to anyone and can easily be viewed.

Recruiters also use social media for regular headhunting so it’s important to keep your social media profiles professional when you are looking for a new role and make sure that you give – at least – a good first impression.

2: You want them

Social media is not only useful for recruiters to headhunt candidates, but it’s also a useful way for job seekers to find new opportunities and engage with recruiters and companies.
In fact, companies post their roles on Facebook, Twitter and LinkedIn very often, with many opting to pay to advertise jobs on social media platforms as well.

Following companies and recruitment agencies on social media is a great way to hear about new roles as soon as they become available.
Social media also provides you with the opportunity to connect with recruitment professionals and let them know that you are interested in new opportunities.

3: Be careful with your accounts

Your social profiles say a lot about you: Facebook & co aren’t just for sharing photos and engaging with friends and family; your social media profiles portray your overall personality and can present an idea of you to anyone viewing your information.
To make sure you at least know what recruiters and the whole world can see about you:

● Check your social media privacy settings and make sure you are aware of what information is visible publicly: if your information is accessible, carefully consider what you’re posting, in addition to what you like, share and comment.

● Pay attention to the photos you share, particularly profile photos as these can often be accessible to everyone even when you have enabled privacy settings.

● Don’t be negative, avoid posting anything nasty about your employer, your current role or your colleagues.

Maintain excellent spelling and grammar to keep your profiles professional, this is especially important on LinkedIn.

4: Show your skills and experience

You can post anything about yourself on your social profiles: showing your skills and experience is a great way to get noticed: if you are an artist, post your artwork; if you are a writer, start a blog and share your articles.

There are other ways you can make your social media presence more interesting, including creating a video CV and also making a work portfolio you can share across all your social networks.

5: Networking and more

Connecting with and following recruiters is a good way to get your posts noticed.
LinkedIn, in particular, is ideal for engaging with recruiters as the platform is specifically geared towards business networking.
Networking via Facebook, Instagram or Twitter is also interesting to get your posts seen and share your experience.

Most companies and recruitment agencies have multiple social media channels, and recruiters are often actively looking to engage with candidates.
Even if you are not currently looking for a new role, or there is nothing currently available that you may be interested in, developing a relationship with recruiters will get you remembered should your ideal opportunity arises.

6: Know everything!

Keep up to date with the latest news in your industry by joining relevant Facebook and LinkedIn groups; with so many groups available there are likely to be a few that are relevant to your specific industry.

Participating in discussions will help you make new connections as well as learn about the latest industry information and trends.
Don’t be afraid to engage and ask questions as well as offer advice regarding your own skills and experience, and you’ll be a social media success!

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