Interview with BBC Apprentice 2016 Winner Alana Spencer

Alana Spencer is the Welsh chocolate & cake company owner who won the BBC Apprentice  2016, as well as the only candidate scoring a full 10/10 in my BBC Apprentice 2016: Meet the Candidates: The Shortlisted’s Player Ratings published last October prior the very first episode. At first, I was like: someone running a chocolate business cannot be a moron; then, as the weeks passed, I became appalled at her incredible self-control, loyalty and ability to focus on results.

If you followed the BBC Apprentice last year, you’ll agree with me that this has presumably been the worst season ever. People shouting at each other, people crying, people lying, people manipulating people, people leaving the team at no notice, people not being able to create or sell anything, people ignoring where India is. When things go this way, credible candidates might well get lost in the ocean of incompetence – because the more incompetent the idiots are, the loudest they become.

I have zero tolerance for manipulators, idiots and dishonest individuals and I would have probably lost my temper from week one; but you take this girl, and well, you simply cannot believe how she just stayed calm and productive for twelve weeks in a row without ever bitching about the other candidates. Plus, her business Ridiculously Rich by Alana, selling chocolatey handcrafted cakes is just so… genuine that she absolutely deserved to win Lord Sugar’s investment.

As she joins me today for a Frank Interview*, I promise I won’t be making jokes involving the words Sugar and Chocolate 😉

* Just in case you were wondering, a Frank Interview is something like last year’s Interview with BBC Apprentice 2015 Winner & Lord Sugar’s Business Partner Joseph Valente. Both were made possible thanks to this clever man named Andrew Bloch, Founder and Group Managing Director of Frank (nice name for a PR company, don’t you think? 😉 )

Hello? Alana?! Can you hear me this time?!

Hello? Yes!

Oh, thank God. It’s Silvia from The Shortlisted speaking; it’s for the Frank Interview. Sorry for hanging up on you earlier, I’m using a stupid Skype app to record this, and it’s not working properly.

No worries.

So, thank you very much for finding the time to do this. I must say I’m a big fan of you; I rated you a 10/10 in my player’s ratings last October…

Oh, did you?

Yeah yeah. So, let’s start this out. How did you realise you didn’t want to be an employee?

I’ve never really kind of considered that I would ever be an employee. I think when I was in school I was always doing things to try to make money. I had a job as a waitress, but I was always doing business on the side with my chocolate, so I think it’s always ever been written. I obviously talk for myself.

What was your dream job as a child?

I wanted to be a pop star when I was younger. A kind of Baby Spice basically.

Ha ha. And have you ever thought of doing anything different from chocolate making?

Mmm, no. I think sweets and food have always been my thing. Once you’ve got the passion for chocolate, you would always want to do something around the sweets market.

I’m trying to figure out someone very young declaring that they will only be working around chocolate, and their parents’ reaction… how did you cope with this?

Well, my mum bought me a book explaining how you can teach yourself to make chocolate, so I taught myself… and I kind of started from then.

What’s your favourite type of chocolate?

I like 70% dark chocolate.

What are your tips for someone struggling to find their way between regular employment and self-employment?

I think it’s kind of normal to be still employed and be doing your own thing on the side. You need to have a clear goal of where you want to get to before you can get there, because if you don’t have that vision, you can get stuck in between things.

What was your plan B if you didn’t succeed as a chocolate maker?

I didn’t really have a plan B. It’s always just been this.

Do you think someone can ever go back to employment after they have been in business?

I personally like the freedom that self-employment gets you, but also the satisfaction you get from doing something for your own benefit rather than the benefit of a large company… so, no, I think it would be hard for anyone to go back from being self-employed to working for others.

Do you think that people are “born” an employee just like they born a businessman, so that some people should just stick to their employment?

I think it definitely belongs to some people to be self-employed, but I think anyone can be self-employed, you just have to kind of work hard.

Do you think someone who is not a great seller could ever be making good business?

I don’t think you have to be a great seller to do well in business, you just have to be confident in yourself and have good ideas. I think these are the most important things, and then even the most shy people can be successful businesspeople.

You are quite shy, aren’t you?

Mmm. A little.

Well, you seemed like one of the few real human beings of this season. I don’t know how you could deal with all that mess.

Ha ha. I’m not shy… actually, I’m really not shy, but when I went in the Apprentice, well, you just had a lot of very extrovert people that kind of make you look a little shier than you are.

Some of them were quite incredible, to be honest.

He he.

One last question, Alana. Who was your first client?

I think it was my teacher… I can’t remember that well, but I took a chocolate order for my teacher around my classroom.

How old were you?


Thank you so much for your time, Alana!! ^_^

Alana Spencer The Apprentice BBC

Look at that happy little face 😀

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